Social Media and Web Analytics

Track Chairs

Dr. Meltem Özturan, Boğaziçi University, Turkey
Dr. Birgül Kutlu Bayraktar, Boğaziçi University, Turkey

Introduction

Social media is the new reality that is changing the world and diffusing at an unpredictable rate. Social media prevalence generates ‘mega’ data that can be analyzed to detect and benefit from ‘nuggets’. In recent decades the emergence of new data analysis technologies has resulted in processing data from social media and web into insights for information-driven businesses. Social media and web analytics is an interdisciplinary area that is used in social science and computer science interchangeably. This area offers new challenges and exciting opportunities for researchers from multiple disciplines such as information systems, social sciences, international management, leadership and political science. Given the richness and the potential of social media and web analytics, it is essential to brainstorm and bring to light the diverse points of view in order to develop underlying theory and frameworks. The aim of this track is to accomplish these objectives.

Recommended topics

Topics of interest include, but are not limited to, the following:

• Social media big data analytics and mining
• Web analytics for social media enhancements
• Predictive and business web analytics
• New algorithms and applications for social media and web analytics
• Social network analysis
• Applications of deep learning to social network analysis
• Recommendation engines for social media
• Sentiment analysis in social media
• Social media behavior analysis
• Big data and impact of use and misuse of social media

Birgül Kutlu Bayraktar is currently a full time professor in the Department of Management Information Systems, Boğaziçi University, Turkey. She received her B.Sc. degree in Electrical Engineering from Boğaziçi University, M.Sc. degree in Electrical Engineering from Michigan Technological University and Ph.D. degree in Computer Engineering from Ege University. She coordinated and participated in many UNESCO, European Union, Erasmus+ and Research Fund projects. Her research interests include information systems, systems analysis and design, social media, e-learning, business intelligence. (birgul.kutlu@boun.edu.tr)

Meltem Özturan is currently a full time professor in the Department of Management Information Systems, Boğaziçi University, Turkey. She received her B.Sc. degree in Industrial Engineering from Boğaziçi University, M.Sc. and Ph.D. degrees in Systems Analysis from İstanbul University. She coordinated many international and national research and application projects. Her research interests include integration of ISs, digitilization of business functions, business process management, business intelligence, social media big data analysis, e-learning, e-tourism, development of ISs, IS project management, neural network applications and IT for SMEs. She has published papers in many international and national journals and conferences. (meltem.ozturan@boun.edu.tr)