Social Media

Track Chairs

Dr. Ü. Özen Atatürk University, Turkey

Introduction

In recent years, social media have had a very serious impact on the socialization of individuals, cultural interaction, firms' understanding of doing business, politics, the economy and many other areas. It is a fact that social media influences and directs society in many ways. It is observed that social media is playing an important role in directing politics and mobilizing masses in many countries. Companies use social media as an effective tool to promote and market their products and to attract new customers. They are developing new strategies for improving quality of goods and services through feedback from their customers. Through social networks, people can reconnect with old friends, acquaintances, make new friendships, exchange ideas, and share many of their interests. In addition, through social networks, people are actively using social networks to improve their careers and find new business and job opportunities. Besides, we are also observing that social networks bring many problems along with. People can be exposed to cyber harassment and bullying in social networks, people's accounts can be stolen and used for malicious purposes, and information about private life can be revealed. To summarize, social networks have led to revolutionary changes in our individual, social and business life. For this reason, it is also of great importance to investigate and research the reflections of these changes and innovations brought by social media.

Recommended topics

Topics of interest include, but are not limited to, the following:

• Social Media Marketing
• Impact of social media on Knowledge management
• Management of social network data
• Social media-enabled business models
• Information propagation and assimilation in social networks
• Privacy and security in social networks
• Trust and reputations in social networks
• Detection, analysis, prevention of spam, phishing, and misbehavior in social networks
• Use of social media for political participation
• New models of advertising and monetization in social networks
• Social media advertising
• Social networks and online education
• Sentiment analysis on social networks
• Social networks and societal change
• Social media and digital collaboration
• Intersection of Social media and culture/gender/generations

Dr. Özen is a professor and chair at Management Information Systems Department, Atatürk University. Dr. Ozen’s research and teaching expertise include management information systems in general, systems analysis and design, social media analysis, e-commerce and e-business, e-transformation, data management, and decision support systems.