Digital Transformation

Track Chair

Dr. Birgit Oberer, ETH Zurich, Switzerland

Introduction

Digital transformation is the integration of digital technology into all areas of business, fundamentally changing how organizations operate and deliver value to customers. It can be seen as an accelerating transformation concerning models, processes, competencies and business activities, to gain competitive advantages. The digital transformation means that digital usages enable new types of innovation and creativity in various domains. Digital transformation focuses on business innovation, customer innovation, technology innovation, sustainable one. There are some reasons that a business may undergo a digital transformation, the most likely reason is that they have to since it is a survival issue for many. With the evolving business markets, companies that want to succeed must understand how to apply technology to support strategical decisions and realize the visions. Although digital transformation might vary widely based on organizations' specific challenges and demands, there are a few constants, such as customer experience, culture and leadership, workforce enablement, operational agility and digital technology integration. Keeping up with the rhythm of technological change is essential for professionals, that requires a focus on lifelong learning approaches and continuous update of learning content, processes and delivery approaches to delivering education and training.

In this track, we will discuss issues related to the potential of digital transformation for businesses. We also would like to attract papers that consider the impact of digital transformation in everyday life of citizens, enterprises, and governments. Additionally, how Higher Education institutions might design curricula to include digital transformation.

Dr. Birgit Oberer is an Associate Professor for management information systems at Swiss Institute of Technology (ETH), Zurich, Switzerland.

Dr. Oberer's research expertise includes management information systems, innovation and technology management, Industry 4.0 as well as electronic government and its applications in companies, governments, and non-profit organizations. Dr. Oberer serves as an invited reviewer for research projects for the ETH Zurich, one of the leading international universities for technology and the natural sciences. Dr. Oberer is Co-Editor of the international book series ‘Enterprise and Business Management'. Dr. Oberer is one of the authors of the book 'Balance Scorecarding: Strategische Unternehmenssteuerung und Leistungsmessung'